Tilda launches recipe book to celebrate 50 years, with all proceeds going to The Felix Project

Tilda launches recipe book to celebrate 50 years, with all proceeds going to The Felix Project

Marking half a century of supplying delicious rice, Tilda has released ‘Your Flavourful Food Stories’ a book filled with recipes from all the people who helped make the brand the success it is today: the chefs who won’t serve anything else, foodies known for being on top of the latest trends and home cooks who serve up dishes with love. The book is dedicated to all those who go above and beyond to create the best-tasting rice dishes whether passed down through generations, inspired by their most memorable trip away or from their first discovery of the brand. To commemorate the occasion Tilda is thanking its fans, with a special collection of their favourite recipes, their stories, their Tilda moments.

The book continues Tilda’s partnership with The Felix Project, London’s leading food redistribution charity, which rescues good quality surplus food and delivers it to charities and schools for people in need. All the proceeds from the sales of this book will go directly towards helping get good food to people in need this Christmas and beyond. During December alone, The Felix Project aims to deliver enough surplus food for at least 2 million meals, to more than 600 organisations in London and each £7.99 donation delivers enough food for 49 meals.

Michael Millership from The Felix Project comments: “We are so pleased to be Tilda’s charity partner of choice. Tilda was one of the first producers to respond to our request for food in the early days of The Felix Project and has doubled its donations this year to help us meet increased demand. The continuing generosity of Tilda contributes greatly to our ability to supply those charities we work with and we are touched and honoured to be the beneficiaries of the proceeds from the 50th anniversary recipe book: ‘Your Flavourful Food Stories.’ We wish you the best of luck for the next 50 years, although we like to think Felix will be redundant by then.”

Released just in time for Christmas, Your Flavourful Food Stories is a collection of stories and recipes developed and loved by members of the Tilda family. The book includes recipes from TV Chef, Cyrus Todiwala, online cooking platform MOB Kitchen, popular influencer Lucy Parker (@Lucy_and_Lentils), loyal Tilda staff and fans and followers of the brand from the British public.

Earlier this year, Tilda challenged its fans to share their most loved rice recipes and the stories that make them taste extra special. Seven members of the public have had their recipes specially chosen for inclusion, and have won copies of the book, plus a rice bundle to say Thank You for supporting the brand. Much-loved Rice Puddings, Chicken Fried rice and a Thai Green Curry are among the winners, with heart-warming stories of family moments and traditions.

Tilda’s new cook book can be purchased for pre-order (delivery in time for Christmas!) from https://tilda-rice.myshopify.com/ RRP £7.99, with all proceeds being donated to The Felix Project.


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