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Parallax Art Fair – 25th – 26th July

Since we first featured Parallax Art Fair back in 2013, it has grown to become Europe’s largest Artists’ Fair in Europe. Set it Chelsea Town hall visitors will find over 200 exhibitors from around the globe. Showcasing both established and completely new artists to exhibit, and it’s not all expensive either as pricing will often appeal to almost every budget and best of all the tickets are free. Just be warned that the temptation to buy something is likely to be very high.

In a Parallax first Claire McCall, an Australian artist based in Victoria, will exhibit five paintings on a digital screen hooked up to an I-pad for visitors. “We’re very excited about this,” said Dr Chris Barlow, one of the founders, “we thought that it fitted well with the fair’s postructuralist stance in raising questions about objects and art fairs, as well as keeping prices lower for exhibitors.”

Vietnamese artist, Mr Nguyen Van Thanh, will be displaying some of his figurative paintings of rural life in Vietnam. As well as Van Thanh, there will be over 210 exhibitors from around the globe displaying more than 4000 works of fine, decorative and applied arts. Other highlights include ceramics from Greece, textile designs from Ireland and glass work from the UK. The organisers claim It is an artistic extravaganza like no other in Chelsea, London.

“We recently introduced a panel sharing option,” said John Travis, “which now means we have the lowest exhibition fees of any UK fair in the country. The benefits for buyers and galleries alike are obvious because exhibitors don’t have to cover high exhibition costs in their pricing. Prices stay low and we’ve seen collectors save hundreds, and even thousands, of pounds.”

Oh and the early birds can expect a free glass of wine (or soft drink) before 2pm on either opening day. For those wishing to purchase work by new or mature exhibitors there is 0% commission on all art work and 0% VAT on some UK-EU makers.

Restaurant facilities at the fair are provided by De Ritz in the Cadogan Suite with Jazz Gnatz Electronique, Leonie Adams, who has performed for HM Majesty the Queen, and other musicians providing the musical backdrop for the event.

However especially with art it is difficult to get across what to expect from a fair like this so we will leave you with a video of Irina Panait at Parallax Art Fair – May 2014. To find out more and book tickets visit: www.parallaxaf.co

Disclosure: LDN Life are big supporters of Parallax, Adam (Editor) even helped out on the bar at Chris’s very first Parallax Art Fair a few years ago because it was so popular and it is amazing to see how big this has become. Also I’ve been told you will see LDN Life’s logo dotted around which is quite an honour! 🙂

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