Mono-product and mono-pricing pioneer, Burger & Lobster has joined forces with London’s No.1 Gin*, Beefeater, to celebrate Negroni Week 14th- 20th September. To toast the occasion, the iconic Londoners are giving away Negronis on the house – cheers to that.

Guests who order a Burger & Lobster x Beefeater Negroni next week, will need to post a picture of their delicious cocktail on social media, tag @burgerandlobster, @beefeatergin and #ClawsUpNegronisDown to receive a complimentary Negroni on their next visit**.

If a free cocktail crafted using the world’s most awarded gin wasn’t enough, people who post with the right handles and hashtag will automatically be entered into a draw for a chance to win a feast*** for six people at Burger & Lobster and their very own personalised bottle of Beefeater – delish!

The scrumptious feast for six includes a round of the iconic Beefeater Negronis, prawn and lobster croquettes to start, a choice of the original dishes (Burger, Lobster or Lobster Roll), desserts for the table and either prosecco or champagne to top it all off!

The lucky winner will be announced on 28th September through Burger & Lobster Instagram page. The personalised bottle accompanying the feast will come from the famous Beefeater distillery; made in the heart of London by the world’s most experienced master gin distiller Desmond Payne MBE, the bottle will be engraved with the winner’s name. A real treat.

Ben Hedley, Head of Marketing at Burger & Lobster, said: “We’re excited to be working with London’s most famous gin, Beefeater, for Negroni Week and celebrating being back in restaurants for over a month. No better way to toast the week with a cocktail on the house. Hoping to see our lavish lobster lovers out in full force next week!”

Laura Stephen, Brand Director at Pernod Ricard UK said: “It’s great to be collaborating with another London born and bred icon and we’re happy to offer people a complimentary tipple at Burger & Lobster throughout Negroni Week. Negronis work as a fantastic serve for our crisp and well balanced Beefeater Dry Gin. We want to celebrate Negroni Week in style and give a little back to our customers who we know love the taste and spirit of London.”

At the start of the month, Burger & Lobster announced the re-launch of its original menu pricing, allowing customers to bag a burger or a lobster for £20, running for the whole of September – clawsome.

If you’re not able to make it into restaurant, but still fancy a taste of Burger & Lobster, you can get your lobster fix at home thanks to our wonderful friends at Deliveroo.


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